METHOD MAN BECOMES NEWEST OPTICCULT MEMBER

Initium is honored to have modern day renaissance man, METHOD MAN,  on the opticcult team…actor, musician, lyricist and, we assume, talented botanist recently donned the O’Hare for a performance with Ms. Mary J. Blige at Madison Square Garden.

http://www.youtube.com/watch?v=pq-yP7mb8UE

From the new album Narrow Stairs - in stores MAY 13!

Death Cab lead singer and songwriter Ben Gibbard was kind enough to give the Revolver Rx some valuable camera time in this little piece of cinematic sonic goodness.

Death Metal Puppy - Watch more free videos

Initium Eyewear, TrueAnthem.com and the Ultraviolet Sound have collaborated on a revolutionary new way for unsigned and signed artists alike to spread the fruits of their craft to music fans everywhere. The TrueAnthem player is a “grabbable” player that can be added to any site by simply downloading the html code from the player by selecting the “GRAB THIS” button. Add the player to your MySpace or Facebook page or personal website be simply grabbing the code and selecting the format from the menu. Then, as the band adds new tracks, merch or offers, your player updates as well…it’s a living link to your favorite artists. With True Anthem,  you’ll not only be the first to hear new tracks from your favorite artists, you’ll be the first to share it with your network…you can help break a band! LEARN MORE ABOUT THE ALLIANCE: http://www.trueanthem.com/ultravioletsound/

The newest edition to the Metal Collection, The Supertzar features custom molded nosepiece, leather wrapped adjustable temples, polarized POLAR EQ lenses and, get this, a spring-loaded hinge system that allows the front to flip into 3 locking positions for optimal indoor/outdoor one-upsmanship. Get to a local dealer and try them on…we predict “love at first flip.”

The newest edition to the Metal Collection, The Supertzarfeatures custom molded nosepiece, leather wrapped adjustable temples, polarized POLAR EQ lenses and, get this, a spring-loaded hinge system that allows the front to flip into 3 locking positions for optimal indoor/outdoor one-upsmanship. Get to a local dealer and try them on…we predict “love at first flip.”

We were very pleased to see perennial “author of modern culture”, Ben Gibbard, lead singer of Death Cab for Cutie, looking dashing in his Revolver Rx frame on the cover of this month’s Paste Magazine. The cover shot, a precursor to the autobiographic article about Gibbard and his very personal process for seeking solitude and creating the perfect Death Cab album. The article titled “The Meaning of Life” was actually not about how important his Initium frames are to his song-writing dogma, but it was a great article nonetheless. Go to your nearest iTunes store on MAY 13 and pick up a copy of Death Cab’s newest album Narrow Stairs. Initium thanks you for supporting our friends who make music as well as eyewear peddlers. http://www.deathcabforcutie.com/splash/

The Supernaut has now exceeded all expectations for its ascent to celebrity status by making it onto bikini-clad supermodel Heidi Klum in the February edition of Sports Illustrated’s Swimwear Edition in an editorial feature for her new movie with Will Farrell: Semi-Pro. See the Supernaut in the Metal Collection and see the movie at a theater near you.

The Whiskey - IN STORES THIS MONTH! The newest member of the Lifestyle Collection begins shipping this month after months of rigorous training for the honor of gracing the space between your nose and forehead. The Whiskey harkens to a simpler time when ripped t-shirts, aerobic high tops, hairspray and Motley Crue ruled the Sunset Strip, yet this model is completely at home in the new millenium. Take a gander in our Lifestyle Collection online catalog.¼/p>