At Initium, we don’t have a surf team per se, although surfing is (read: WAS) a part of our daily lives here in sunny California (btw, don’t start an eyewear company if you want to surf a lot); however, we decided to make an exception when Mr. Swanson walked into our lives last week FOB from Hawaii…the young man picked a few frames he thought would best match his trophy and then proceeded to handily win the USA Surfing America Men’s Championship the very next day…we like Aaron and are so proud of him that the picture below is going on the fridge.
http://www.surfersvillage.com/news.asp?Id_news=47339
Monday, June 28, 2010
Sunday, May 23, 2010
Tuesday, May 18, 2010
CREDIT CARDS, CASH AND BARTER ACCEPTED
Come and see the expanded Initium Rx Collection as well as some fancy stuff to keep the sun out of your eyes. Let us know you’re coming so we know how many weiners to buy! You can RSVP on FACEBOOK at Initium Eyewear fan page.
MAY 27 - 11AM - 6PM
MAY 28 - 11AM - 6PM
151 KALMuS DR., COSTA MESA, CA
714-444-0866
Monday, May 17, 2010
Tony Stark in the ALL-IN…giving Congress “the what-for”
RDJ in the London Calling giving killing lessons
Rockwell in the 7th Son being diabolical. �
The Initium Eyewear team is feeling the buzz already with the US debut of IRON MAN 2 at midnight tonight. Robert Downey Jr. wears the All-in (AI-006) and the London Calling (LC-002) and Sam Rockwell plays twisted genius protagonist in his 7th SON Initium Rx frames (7S-100). Thanks to everyone who had a hand in helping us be a part of such a great project.
Friday, May 14, 2010
Wondering what frame has RDJ looking extra Starkish in the AUDI scene on PCH? That’d be the BRITISH STEEL from the Initium Eyewear Platinum Collection…Italian handmade frame laced with polarized double gradient lenses + antireflective and hydrophobic lens coatings is pretty low-tech for Iron Man, but pretty advanced for your run-of-the-mill eyewear snob…check them out in PLATINUM COLLECTION section on the site.
BRITISH STEEL (BS-002)
Tuesday, May 11, 2010
We’ve received 1,235,892 emails asking if the sunglasses worn in the IRON MAN 2 Monaco bar scene are, in fact, also Initium frames…we are glad and proud to respond, “Why, yes they are…and what made you decide to use a powder blue Helvetica 24 font for this inquiry?” You can find the SUPERUNKNOWN (SU-008) at finer optical stockists worldwide and also in the Initium Platinum Collection Online Store. If you want a pair for yourself, I am sure we can work something out…
Tuesday, May 11, 2010
Due to overwhelming demand teetering on threats, we are making the Initium Rx 7th SON model available for sale FOR A LIMITED TIME ONLY…Initium Rx is typically not sold online, so this will not last long. Sam Rockwell’s Justin Hammer character has made the 7th Son the hottest thing since indoor plumbing and we are saying “uncle!”
Tuesday, May 4, 2010
Scott’s Thursdays in beautiful cooperation with our friends at FILTER Magazine
Thursday, March 11, 2010
VISION EXPO NYC - BOOTH G5432
MARCH 19-21
JACOB JAVITZ CENTER
Come and see the expanding INITIUM RX COLLECTION and also some fancy new stuff to keep the sun out of your eyes.
TELEPHONE: 714-444-0866
EMAIL: info@initiumeyewear.com
MORE: www.initiumeyewear.com
