Initium http://www.initiumeyewear.com/blog Just another WordPress weblog Mon, 28 Jun 2010 23:30:29 +0000 http://wordpress.org/?v=2.3.3 en Aaron Swanson Surfs Better Than Us… http://www.initiumeyewear.com/blog/?p=151 http://www.initiumeyewear.com/blog/?p=151#comments Mon, 28 Jun 2010 23:30:29 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=151 At Initium, we don’t have a surf team per se,  although surfing is (read: WAS) a part of our daily lives here in sunny California (btw, don’t start an eyewear company if you want to surf a lot); however, we decided to make an exception when Mr. Swanson walked into our lives last week FOB from Hawaii…the young man picked a few frames he thought would best match his trophy and then proceeded to handily win the USA Surfing America Men’s Championship the very next day…we like Aaron and are so proud of him that the picture below is going on the fridge.aaron-swanson_winner.jpghttp://www.surfersvillage.com/news.asp?Id_news=47339

]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=151 R.I.P. DIO (1942 - 2010) http://www.initiumeyewear.com/blog/?p=145 http://www.initiumeyewear.com/blog/?p=145#comments Sun, 23 May 2010 23:23:49 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=145 rainbow_1975.jpg

http://en.wikipedia.org/wiki/Ronnie_James_Dio

]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=145 INITIUM MEMORIAL DAY SAMPLE SALE - MAY 27 & 28 http://www.initiumeyewear.com/blog/?p=142 http://www.initiumeyewear.com/blog/?p=142#comments Wed, 19 May 2010 04:56:05 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=142

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CREDIT CARDS, CASH AND BARTER ACCEPTED

Come and see the expanded Initium Rx Collection as well as some fancy stuff to keep the sun out of your eyes. Let us know you’re coming so we know how many weiners to buy! You can RSVP on FACEBOOK at Initium Eyewear fan page. 

 MAY 27 - 11AM - 6PM

MAY 28 - 11AM - 6PM

151 KALMuS DR., COSTA MESA, CA

714-444-0866

info@initiumeyewear.com

]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=142 INITIUM X IRON MAN 2 = TONY STARK SUNGLASSES…THIS DOES NOT SUCK http://www.initiumeyewear.com/blog/?p=120 http://www.initiumeyewear.com/blog/?p=120#comments Mon, 17 May 2010 19:25:58 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=120 rdj_all-in_ai-006.jpg

Tony Stark in the ALL-IN…giving Congress “the what-for”

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RDJ in the London Calling giving killing lessons

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Rockwell in the 7th Son being diabolical.    �

The Initium Eyewear team is feeling the buzz already with the US debut of IRON MAN 2 at midnight tonight. Robert Downey Jr. wears the All-in (AI-006) and the London Calling (LC-002) and Sam Rockwell plays twisted genius protagonist in his 7th SON Initium Rx frames (7S-100). Thanks to everyone who had a hand in helping us be a part of such a great project.

]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=120 AUDI R8 V10 SPYDER + TONY STARK + INITIUM http://www.initiumeyewear.com/blog/?p=136 http://www.initiumeyewear.com/blog/?p=136#comments Sat, 15 May 2010 06:26:59 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=136 iron-man_british-steel_2.jpg

Wondering what frame has RDJ looking extra Starkish in the AUDI scene on PCH? That’d be the BRITISH STEEL from the Initium Eyewear Platinum Collection…Italian handmade frame laced with polarized double gradient lenses + antireflective and hydrophobic lens coatings is pretty low-tech for Iron Man, but pretty advanced for your run-of-the-mill eyewear snob…check them out in PLATINUM COLLECTION section on the site.

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BRITISH STEEL (BS-002)

]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=136 TONY STARK - MONACO BAR SCENE? ALL LIFE’S QUESTIONS ANSWERED… http://www.initiumeyewear.com/blog/?p=134 http://www.initiumeyewear.com/blog/?p=134#comments Wed, 12 May 2010 06:08:40 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=134 su-008_iron-man-2_superunknown-tortoise.JPG

We’ve received 1,235,892 emails asking if the sunglasses worn in the IRON MAN 2 Monaco bar scene are, in fact, also Initium frames…we are glad and proud to respond, “Why, yes they are…and what made you decide to use a powder blue Helvetica 24 font for this inquiry?” You can find the SUPERUNKNOWN (SU-008) at finer optical stockists worldwide and also in the Initium Platinum Collection Online Store. If you want a pair for yourself, I am sure we can work something out…

]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=134 JUSTIN HAMMER’S EYEWEAR OF CHOICE AVAILABLE FOR LIMITED TIME http://www.initiumeyewear.com/blog/?p=130 http://www.initiumeyewear.com/blog/?p=130#comments Wed, 12 May 2010 05:48:02 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=130 rockwell_7th-son.jpg

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Due to overwhelming demand teetering on threats, we are making the Initium Rx 7th SON model available for sale FOR A LIMITED TIME ONLY…Initium Rx is typically not sold online, so this will not last long. Sam Rockwell’s Justin Hammer character has made the 7th Son the hottest thing since indoor plumbing and we are saying “uncle!”

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]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=130 JOIN US FOR DRINKS AT SCOTT’S - THURSDAY, MAY 6 http://www.initiumeyewear.com/blog/?p=128 http://www.initiumeyewear.com/blog/?p=128#comments Wed, 05 May 2010 01:00:17 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=128 s-party_event_may-6-2010.JPG

Scott’s Thursdays in beautiful cooperation with our friends at FILTER Magazine

www.filtermagazine.com

]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=128 INITIUM RETURNS TO VISION EXPO http://www.initiumeyewear.com/blog/?p=113 http://www.initiumeyewear.com/blog/?p=113#comments Thu, 11 Mar 2010 16:21:23 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=113 womens-rx_2010.jpg

VISION EXPO NYC - BOOTH G5432

MARCH 19-21

JACOB JAVITZ CENTER

Come and see the expanding INITIUM RX COLLECTION and also some fancy new stuff to keep the sun out of your eyes.

TELEPHONE: 714-444-0866

EMAIL: info@initiumeyewear.com

MORE: www.initiumeyewear.com

BLOG: www.initiumeyewear.com/blog

]]> http://www.initiumeyewear.com/blog/?feed=rss2&p=113 Ludacris taking it Vunderground http://www.initiumeyewear.com/blog/?p=124 http://www.initiumeyewear.com/blog/?p=124#comments Tue, 09 Mar 2010 19:28:46 +0000 info@initiumeyewear.com http://www.initiumeyewear.com/blog/?p=124 ludacris-in-vunderground.jpg

Ludacris taking it Vunderground (VU-301)

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