http://www.youtube.com/watch?v=pq-yP7mb8UE

From the new album Narrow Stairs - in stores MAY 13!

Death Cab lead singer and songwriter Ben Gibbard was kind enough to give the Revolver Rx some valuable camera time in this little piece of cinematic sonic goodness.

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The newest edition to the Metal Collection, The Supertzarfeatures custom molded nosepiece, leather wrapped adjustable temples, polarized POLAR EQ lenses and, get this, a spring-loaded hinge system that allows the front to flip into 3 locking positions for optimal indoor/outdoor one-upsmanship. Get to a local dealer and try them on…we predict “love at first flip.”

We were very pleased to see perennial “author of modern culture”, Ben Gibbard, lead singer of Death Cab for Cutie, looking dashing in his Revolver Rx frame on the cover of this month’s Paste Magazine. The cover shot, a precursor to the autobiographic article about Gibbard and his very personal process for seeking solitude and creating the perfect Death Cab album. The article titled “The Meaning of Life” was actually not about how important his Initium frames are to his song-writing dogma, but it was a great article nonetheless. Go to your nearest iTunes store on MAY 13 and pick up a copy of Death Cab’s newest album Narrow Stairs. Initium thanks you for supporting our friends who make music as well as eyewear peddlers. http://www.deathcabforcutie.com/splash/