
In an act of unprecedented kindness and good taste, Robert Downey Jr. wore the Superunkown for a recent bit of press…it is now quite clear that the Superuknown was made for RDJ and vice versa…we wish Robert the best of success in his pending projects and his resurgence in film.
Initium would also like to remind opticcult members that the RDJ classic flick Less Than Zero is one of the best movies ever made and Glenn Danzig wrote the title track for the movie…any movie track that couples apocalyptic-Elvis pipes with heavy tamborine is a winner in our book.
posted by admin at 11:23 pm

The World Tour landed this month and we shipped EVERY LAST FRIGGIN ONE of the first batch in the first 3 weeks…they are now out and about on the shelves of your favorite stockists…they disappear from our warehouse so quickly we suspect this model may suffer from serious wanderlust and commitment issues.
posted by admin at 10:58 pm
There’s a young lady in our office who really liked these…she tried to “borrow” my prototype before we launched production…not cool…it turns out there are a lot of young ladies in other offices that like them, too.



posted by info@initiumeyewear.com at 11:33 pm
We have a few new Rx surprises in the pipeline…look for these models going LIVE at an optician near you sometime in August!


posted by admin at 1:52 pm
Dude…the BLOG works again.

posted by admin at 2:27 pm
Please join us in our mission to get BL’AST back together for an Initium/BL’AST show…go to the BL’AST Myspace page and let them know you care: http://www.myspace.com/tsalb
http://en.wikipedia.org/wiki/Bl’ast
posted by admin at 7:16 pm

Our friends at MANDO DIAO INC. allowed the Revolver to sneak into the album artwork for their 2009 release GIVE ME FIRE…bless you Carl-Johan…do yourself a favor and get this record…you can preview it at the Mando site: http://www.mandodiao.com
posted by admin at 6:04 pm